Lead Generation/
Top-of-Funnel Content:
Targeting awareness stage consumers to educate, help and address pain points.
State-by-State Salon Closure Map
First industry closure tracking map during the pandemic generated 40k email addresses + 500k pageviews.
Taxes: The Guide For Hairdressers & Salon Owners
Downloadable PDF that can be slightly updated yearly to provide evergreen top-of-funnel content.
Salon Professional COVID Checklists & Waivers
Generated sustained top-of-funnel success throughout the pandemic.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
